Simply sharing your blog post on social media doesn’t work unless you’re already a celebrity with millions of followers hanging onto your every word.

So, until you reach that celebrity status, you’ll need to use some of the ideas in this post to help promote your blog post for free and boost your overall brand exposure. 

Using Popular Search Terms

Searching on Google or Bing is the most popular way for internet users to find the information they need, no matter what they’re looking for.  

They find relevant content by searching for a specific subject or typing a query into a search bar.

By conducting keyword research, you’ll learn about what keywords and search term your target audience is already using to search for information. 

Then, by using those keywords and search terms in your blog content, your articles will be more likely to be served up by search engines when internet users search for those specific terms. 

This process is also known as SEO, or search engine optimization. 

Focusing on SEO will help you promote your blog posts, and ultimately, it can help you attract more visitors to your site. 

Have a Social Media Plan

Another common way for people to find content online is via organic social media promotion. 

Social media users often search for hashtags and use their newsfeeds to find blog posts that excite and interest them.

Therefore, a great way to organically boost your blog posts is to create several social media posts for each blog post you’ve written. 

Then, share these regularly across all of your social platforms, including Facebook, Instagram, Linked In, Twitter, etc. 

It would be best if you also created unique, eye-catching graphics and logo designs for each of your social posts used to promote your blogs. You can do so with free logo makers:

Use Online Influencers

Another way to dramatically boost the popularity of your content is to have strong influencers supporting it. 

Authors, social media figures, and bloggers with a large followings are examples of influencers. 

These individuals often have hundreds or thousands of subscribers who are already interested in the information they share. 

You can carry out this type of influencer blog promotion strategy in a few different ways:

  • Invite other bloggers and influencers to contribute to your site. Influencers write posts and share them with their following, which will direct their followers to your blog, where they will be introduced to your brand and your blog material.
  • Request that social media influencers post your content on their platforms. If a social media profile has a large following, having them share your content will considerably increase your blog website traffic. 

Note that influencer marketing is an entire type of marketing on its own. 

Furthermore, getting influencers to like, share, or comment on your blog posts is easier said than done, and in many cases, they may ask you to pay to have them share your content. 

However, if you’re able to find a few small-scale influencers to work with pro-bono, you can quickly gain some traction for your blog posts, potentially bringing thousands of new readers to your site! 

Promoting And Growing A Blog in 2022

Building a popular and successful blog is about more than simply writing content and clicking the publish button. 

However, including relevant, popular search terms, sharing on social media, and working with influencers are some of the best ways to promote your blog content in 2022. 

Without these types of strategies, even the most exciting blog posts will not receive much attention. 

But with the right promotional strategies, your blogs can easily reach hundreds or thousands of people worldwide! 



Okey Chigbu is a tech solutions expert. He helps business owners and personal brands grow and scale their brands using digital tools and solutions. He loves sharing valuable resources with his audience.

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